Martin Nisenholtz[1] was named senior vice president, digital operations for The New York Times Company in February 2005. He is responsible for the strategy development, operations and management of The New York Times Company's digital properties, including About.com, whose acquisition was announced in February 2005.
Nisenholtz was chief executive officer of New York Times Digital from 1999 until 2005. Previously, he was president of The New York Times Electronic Media Company from 1995 until 1999. In that role, he was the founding leader at NYTimes.com.
Before joining the Times Company, Nisenholtz was director of content strategy for Ameritech Corporation, where he was responsible for guiding development of new video programming opportunities and interactive information and advertising services. From 1983 until 1994, Mr. Nisenholtz worked at The Ogilvy Group, where he was a senior vice president and member of the operating committee at Ogilvy & Mather Direct. In 1983 he founded the Interactive Marketing Group (IMG), the first full service unit at a major U.S. advertising agency devoted specifically to interactive communication.
Martin Nisenholtz began his career in 1979 as an assistant professor and research scientist at New York University, where he participated on the founding faculty of the Interactive Telecommunications Program and worked on pioneering interactive media efforts in the areas of education, healthcare and public information.
He is an active leader in the advertising and publishing industry and participates in the following organizations:
Founder and Executive Committee Member, Online Publishers Association (OPA) Board member and Executive Committee Member, Interactive Advertising Bureau (IAB) Board Member, Ad Council Advisory Board for Tacoda Systems, a leading player in the behavioral advertising marketplace Mr. Nisenholtz is also on the Board of Directors of the Yellow Pages Group, Canada's largest telephone directory publisher.
Mr. Nisenholtz received a bachelor's degree in psychology from the University of Pennsylvania in 1977 and a master's degree from the University of Pennsylvania Annenberg School of Communication in 1979.